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14 August 2017
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08 August 2017
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Vin Chicago Blog

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We are now Vin Chicago!

For the past 27 years we served you as Wine Discount Center. Starting today, we have changed our name to Vin Chicago! Our name has changed, but all that you love about Wine Discount Center remains. You'll find the same expert staff, same interesting and unusual wines from around the world and, of course, the same legendary low prices.

You may be surprised to learn that this is not our first name change. When my grandfather opened our first store in 1934, it was called West Town Liquors. When my father Bud (who most of you know) took over the business in the late 1950's, he freshened the name a few times before settling on Wine Discount Center in 1986. Changing names, however, is hard work and we plan on being Vin Chicago for a very, very long time!

Our new name has already drawn some attention. Check out what the Chicago Tribune and Crain's Chicago have to say about our new name!

We thank you for all of your support as we make this transition to Vin Chicago and look forward to seeing you at the stores so we can show you our new look. And don't forget to add our new email address (This email address is being protected from spambots. You need JavaScript enabled to view it.) to your contact list, we don't want you to miss out on any of the cool wines we have in store for you!

Perfect Beef Bourguignon
Wine Discount Center gets a new website!
 

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