Jaffurs Santa Barbara County Viognier 2024

We meticulously select and taste each and every wine that comes to our store & we deliver their unique story straight to you.

We don’t just sell wine, we live it! No snobs here - many of our team has high level certifications and decades of experience selecting & selling wine.

Our name was Wine Discount Center for decades. While our name has changed, our tradition of low prices has not. Not just on sale days - every day!