Everyday Perfection from G.D. Vajra!
While we love the Vajra family's Barolo, we think their crowning achievement is the "perfect" everyday Italian red we bring you today. The 2024 G.D. Vajra Dolcetto d’Alba has stolen our hearts!
“It's the kind of wine that makes you wish all serious things could be this much fun.”
- Wine Enthusiast, November 2025
Like slipping into PJ’s a little early and watching your favorite show, this Italian red is a warm hug in a bottle. That we are able to bring it to you today for just $16.99 - only a dollar more than we sold it for 13 years ago - is simply freaking unbelievable.
Read on for Wine Enthusiast's rousing 93-Point review, and for a crack at our freshly-landed allocation of the 2025 Proprietà Sperino "Rosa del Rosa" Rosé, then hit down quick on the Big Yellow Button while supplies last!
2024 G. D. Vajra Dolcetto d'Alba
Piedmont, Italy
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How about this? An irresistibly charming and authentically reliable 93-Point red from a tremendous family producer for just $16.99!?
“Pop rocks meet purple plums in this electric Dolcetto that refuses to sit still.”
- Wine Enthusiast, November 2025
High-toned, aromatic and jubilant, it ages a mere four months in stainless steel. It’s just the grapes on duty here!
This sleek and snappy, energetic, floral, peppery charmer is like a puppy ready to greet you at the door. With notes of cherry, violets, blueberry essence, lavender, pomegranate seeds, iron and slate, and a fresh 12% ABV, it is medium in body and huge in aromatic intensity and immediacy. Grab a mushroom pizza, some friends, and one more bottle than you’d expect to need!
“Pop rocks meet purple plums in this electric Dolcetto that refuses to sit still. Violets and damson fruits burst from the glass with teenage energy, while the palate crackles with fresh blackberries and bright acidity. It's the kind of wine that makes you wish all serious things could be this much fun.”
- 93 Points, Wine Enthusiast (11/1/2025)
“The 2024 Dolcetto d'Alba is a super-classic wine. Blue/purplish fruit, lavender, game, mint and licorice give the 2024 a decidedly old-school profile to match its light to medium-bodied frame. This understated Dolcetto is a delight. In 2024, Vajra did not bottle their top Dolcetto, Coste & Fossati, as some parcels were damaged by hail.”
- 90 Points, Vinous - Antonio Galloni (1/2026)
When it comes to authentic charm, perfect drinkability and outstanding goodness for the money, this beauty from the Vajra family is off the charts. Today’s search reveals 65 national retail listings with a median $20. One merchant in New York has us beat by $0.01. No one else matches our price!
Vin Chicago Price: 16.99
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Our Favorite Rosato Has
That Little Something Extra!
2025 Proprietà Sperino "Rosa del Rosa" Rosato
Lessona, Piemonte, Italy
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Can we convince you to decant a Rosé, or at least to vigorously shake the bottle? You’ll be happy you did!
Sperino’s 2025 Rosato is a substantive, serious pink wine crafted from 85% Nebbiolo and 15% Vespolina by Luca di Marchi and his famous father, Paolo di Marchi of Isole e Olena fame.
With notes of cherry pit, singed blood orange peel, nectarine, hibiscus and strawberry mint, this deeper-hued pink wine has a more dramatic heart than simple poolside party juice. It is a gorgeous, charismatic Rosé with tremendous energy and depth that deserves a kick of oxygen and cellar temperature service to show its full powers. Vinous does a great job with these notes...
"Fabulously, unashamedly Nebbiolo in bearing, the 2025 Rosa del Rosa is loaded with varietal character. Rose petal, lavender, ginger, cherry pit and bitter spices unfurl in a deep, dark, powerful Rosé. Nebbiolo tannins and saline acids make themselves felt from the jump. This is a very serious wine that would benefit from a decant, or even a year in the cellar to allow the structure to soften a touch. Either way, it’s a wine for the dinner table. Drinking Window: 2027 - 2029."
- 92 Points, Vinous - Billy Norris (6/2026)
The median across 20 national listings on this fave is $28. We handily beat every single one of those prices!
Vin Chicago Price: 22.99
